If you’re a small business owner, chances are content marketing is one of your top priorities. After all, content is an important part of any digital marketing strategy. But with so much content being published every day, standing out from the crowd is a tall order. And if you’re not careful, your content marketing efforts […]
Blog writing takes more strategy and planning than many people think. With just a couple steps in the wrong direction, your business blog article can lose tremendous value. But if you know what mistakes might lessen the impact of your message, you’ll know how to best channel your efforts. Here are 20 common blogging errors […]
Why are attention-grabbing blog headlines so critical to a blog article’s success? Because catching readers’ attention online today is harder than ever. The sheer volume of content being released on a daily basis continues to grow: Over 5 million new blog articles are posted everyday. Readers are literally being flooded with information. With so much content out […]
Blogging for business during the COVID-19 crisis? It may sound counterintuitive, but it’s actually a smart idea. We’ve been talking a lot about content marketing during the Coronavirus and how to market in the midst of a crisis lately. And while certain businesses in some areas of the U.S. are starting to open back up, […]
Deciding to start a business blog may initially seem like a lot of work—all those hours coming up with topics, writing articles, and finding images—for very little payoff (will it even lead to sales?). So is it really worth it? The short answer: YES, absolutely! Before we get started talking about the numerous benefits of […]
Thoughts from the W Source Virtual Panel on marketing in a time of crisis I recently spoke about content strategy and marketing in this current time of COVID-19 as part of a virtual panel alongside several other female business owners from around the country. Hosted by the W Source, a nationwide network of women business […]
7 steps to refine your content marketing in the face of a public health crisis Don’t shy away from content marketing during a public health crisis like the Coronavirus. Chances are the heart of your content is still valuable, but it may need to be presented in slightly different terms or with a more sensitive approach. Your […]
Believe it or not, the right white paper format can influence your business’s bottom line. You might have an established client base, but it’s important to keep growing. The secret to growth? Valuable, high-quality content.You can’t push out just any content. You need content that gives value to prospects while boosting your authority. While blogs […]
The holiday season will soon be upon us and you know what that means – shopping! Endless amounts of shopping. And if you’re a retailer, the holidays equal late hours and little sleep (also known as stress). On top of all the sales, there’s also the marketing to consider. Learning how to write a holiday […]
You’ve likely heard the phrase “content is king,” but what does it mean exactly? Simply put, content is the central determiner of how successful your organization’s online presence is. In world politics, a weak monarch is the equivalent of a weak state—the same goes for your blog (and website—but we’ll tackle that in a later […]