BLOG

In-house vs. outsourced content writing: Which is right for my business?

“Should we keep our content writing in-house?” Many small to midsize businesses struggle with this question: whether to have internal staff write your content or outsource the job to a professional copywriter or company. You like to write, you know your business best, and outsourcing content sounds costly, so why mess with your current content […]

Writing case studies in B2B that people actually want to read

When it comes to sales, it doesn’t get much better than a really powerful success story. But how do you translate that into conversions? A case study could be the answer—if it’s done right. You may already know that B2B case studies are useful marketing tools utilized by many companies. As real-life evidence of how […]