If you’re a business leader, it might seem like you can’t go a single hour without someone mentioning artificial intelligence (AI). It’s no secret that generative AI and large language models (LLMs — ironically also the same acronym for a Master’s degree in Law) are transforming the way that professionals work in many ways, and the […]
Content marketing has become a major component of companies’ digital marketing strategies that allows businesses to connect with their audience, generate leads, and drive sales. The Content Marketing Institute found that 73% of B2B marketers and 70% of B2C marketers integrate content marketing into their overall marketing strategy. It comes as no surprise then that […]
When it comes to our business’ published content, we all have our favorite pieces. But are your older articles still getting the traction they once did? Whether the answer is yes or no, repurposing content is a great way to make the most of your content marketing efforts. Why you should be repurposing content The […]
Tips for uncovering content ideas & repurposing existing content Deciding to create content for your business is one thing, but coming up with content ideas can be pretty overwhelming. Thankfully, you likely already have a lot of great materials that can be repurposed to create fresh and compelling content — you just have to know […]
If you’re a small business owner, chances are content marketing is one of your top priorities. After all, content is an important part of any digital marketing strategy. But with so much content being published every day, standing out from the crowd is a tall order. And if you’re not careful, your content marketing efforts […]
Blog writing takes more strategy and planning than many people think. With just a couple steps in the wrong direction, your business blog article can lose tremendous value. But if you know what mistakes might lessen the impact of your message, you’ll know how to best channel your efforts. Here are 20 common blogging errors […]
Why are attention-grabbing blog headlines so critical to a blog article’s success? Because catching readers’ attention online today is harder than ever. The sheer volume of content being released on a daily basis continues to grow: Over 5 million new blog articles are posted everyday. Readers are literally being flooded with information. With so much content out […]
Deciding to start a business blog may initially seem like a lot of work—all those hours coming up with topics, writing articles, and finding images—for very little payoff (will it even lead to sales?). So is it really worth it? The short answer: YES, absolutely! Before we get started talking about the numerous benefits of […]
7 steps to refine your content marketing in the face of a public health crisis Don’t shy away from content marketing during a public health crisis like the Coronavirus. Chances are the heart of your content is still valuable, but it may need to be presented in slightly different terms or with a more sensitive approach. Your […]
Believe it or not, the right white paper format can influence your business’s bottom line. You might have an established client base, but it’s important to keep growing. The secret to growth? Valuable, high-quality content.You can’t push out just any content. You need content that gives value to prospects while boosting your authority. While blogs […]