Category Archives: Blogging

Blogging for Business: Weather the Storm & Lay a Solid Marketing Foundation

Businessman on smart phone reading about blogging for business

Blogging for business during the COVID-19 crisis? It may sound counterintuitive, but it’s actually a smart idea. We’ve been talking a lot about content marketing during the Coronavirus and how to market in the midst of a crisis lately. And while certain businesses in some areas of the U.S. are starting to open back up, […]

Why Should I Start a Business Blog?

woman standing outside her business wondering if she should start a business blog

Deciding to start a business blog may initially seem like a lot of work—all those hours coming up with topics, writing articles, and finding images—for very little payoff (will it even lead to sales?). So is it really worth it? The short answer: YES, absolutely! Before we get started talking about the numerous benefits of […]

How to Write a Holiday Gift Guide that Boosts Sales

how-to-write-a-holiday-gift-guide

The holiday season will soon be upon us and you know what that means – shopping! Endless amounts of shopping. And if you’re a retailer, the holidays equal late hours and little sleep (also known as stress). On top of all the sales, there’s also the marketing to consider. Learning how to write a holiday […]

Blogging Matters: What Type of Content Should I Use on My Blog?

You’ve likely heard the phrase “content is king,” but what does it mean exactly? Simply put, content is the central determiner of how successful your organization’s online presence is. In world politics, a weak monarch is the equivalent of a weak state—the same goes for your blog (and website—but we’ll tackle that in a later […]