If you’re in the business-to-business (B2B) space, you’ve likely heard the term data-driven storytelling thrown around quite a bit. Sure, it may be a bit of an industry buzzword — but there’s a good reason for that. Storytelling with data is an incredibly compelling way to highlight the impact you or your company is making, […]
It’s impossible to turn a blind eye to the quickly evolving role of artificial intelligence across numerous areas of business these days. As content specialists, we work hard to stay ahead of emerging content marketing tools and trends, keeping tabs on what’s useful versus what’s just hype, and how these new tools can support our […]
You’ve heard of influencers and user-generated content, but what about employee-generated content? B2B companies are increasingly finding value in sharing content through employee influencers. Around 52% of HR and communications teams already use employee-generated content, and the reasons are simple. Compared to branded social media channels, employees have 10 times more followers and receive 8 […]
If you’ve been wondering how your competitors are consistently churning out engaging content that drives traffic and conversions, then keep reading. We’ll touch on competitor research and competitor content analysis to help you learn how to compete with the content leaders in your industry. Competitor research is a powerful tool that helps you understand what […]
Content marketing has become a major component of companies’ digital marketing strategies that allows businesses to connect with their audience, generate leads, and drive sales. The Content Marketing Institute found that 73% of B2B marketers and 70% of B2C marketers integrate content marketing into their overall marketing strategy. It comes as no surprise then that […]
Are you looking for ways to elevate your content marketing game and showcase your organization’s expertise? Writing a white paper can help you achieve that. White papers are an excellent tool for providing valuable insights to your audience and positioning your company as an industry thought leader. There are various different types of white papers […]
When it comes to our business’ published content, we all have our favorite pieces. But are your older articles still getting the traction they once did? Whether the answer is yes or no, repurposing content is a great way to make the most of your content marketing efforts. Why you should be repurposing content The […]
Tips for uncovering content ideas & repurposing existing content Deciding to create content for your business is one thing, but coming up with content ideas can be pretty overwhelming. Thankfully, you likely already have a lot of great materials that can be repurposed to create fresh and compelling content — you just have to know […]
Blog writing takes more strategy and planning than many people think. With just a couple steps in the wrong direction, your business blog article can lose tremendous value. But if you know what mistakes might lessen the impact of your message, you’ll know how to best channel your efforts. Here are 20 common blogging errors […]
Why are attention-grabbing blog headlines so critical to a blog article’s success? Because catching readers’ attention online today is harder than ever. The sheer volume of content being released on a daily basis continues to grow: Over 5 million new blog articles are posted everyday. Readers are literally being flooded with information. With so much content out […]