Category Archives: Uncategorized

Choosing the right type of white paper for your company: 7 White paper examples and ideas

Two business people reviewing white paper examples

Are you looking for ways to elevate your content marketing game and showcase your organization’s expertise? Writing a white paper can help you achieve that. White papers are an excellent tool for providing valuable insights to your audience and positioning your company as an industry thought leader. There are various different types of white papers […]

Building a case study strategy: 8 ways to use case studies to drive more B2B sales

A group of businesspeople stand looking at a tablet smiling about case study writing

We all know that case studies are valuable resources for driving B2B sales. Through case study writing, businesses can provide concrete evidence of how their product or service has benefited other companies. They can also be a powerful tool to boost your sales. But are you utilizing them to their full potential? There are countless […]