Tag Archives: B2B writing

Creating content for your business might be easier than you think

Tips for uncovering content ideas & repurposing existing content Deciding to create content for your business is one thing, but coming up with content ideas can be pretty overwhelming. Thankfully, you likely already have a lot of great materials that can be repurposed to create fresh and compelling content — you just have to know […]

Want a white paper format that sells? Use this guide

Business people in the background shaking hands with white paper format in the foreground

Believe it or not, the right white paper format can influence your business’s bottom line. You might have an established client base, but it’s important to keep growing. The secret to growth? Valuable, high-quality content.You can’t push out just any content. You need content that gives value to prospects while boosting your authority. While blogs […]