Tag Archives: Content Marketing Tips

Your content marketing secret weapon: Employee influencer content

Surprised woman looking at camera thinking about employee-generated content

You’ve heard of influencers and user-generated content, but what about employee-generated content? B2B companies are increasingly finding value in sharing content through employee influencers.  Around 52% of HR and communications teams already use employee-generated content, and the reasons are simple. Compared to branded social media channels, employees have 10 times more followers and receive 8 […]

Harness the power of competitor content analysis to refine your content marketing

If you’ve been wondering how your competitors are consistently churning out engaging content that drives traffic and conversions, then keep reading. We’ll touch on competitor research and competitor content analysis to help you learn how to compete with the content leaders in your industry. Competitor research is a powerful tool that helps you understand what […]

Top content marketing tools for 2023: Elevate your content program

Content marketing has become a major component of companies’ digital marketing strategies that allows businesses to connect with their audience, generate leads, and drive sales. The Content Marketing Institute found that 73% of B2B marketers and 70% of B2C marketers integrate content marketing into their overall marketing strategy. It comes as no surprise then that […]

Maximizing your investment: 7 ideas for repurposing content

Repurposing Content

When it comes to our business’ published content, we all have our favorite pieces. But are your older articles still getting the traction they once did? Whether the answer is yes or no, repurposing content is a great way to make the most of your content marketing efforts. Why you should be repurposing content The […]

7 of the scariest content marketing stats for small business owners

text overlay that says scary content marketing stats

If you’re a small business owner, chances are content marketing is one of your top priorities. After all, content is an important part of any digital marketing strategy. But with so much content being published every day, standing out from the crowd is a tall order. And if you’re not careful, your content marketing efforts […]

Reel them in: 6 attention-grabbing blog headlines

How to "hook" audience

Why are attention-grabbing blog headlines so critical to a blog article’s success? Because catching readers’ attention online today is harder than ever. The sheer volume of content being released on a daily basis continues to grow: Over 5 million new blog articles are posted everyday. Readers are literally being flooded with information. With so much content out […]

Reflections of a content strategist on COVID-19

A content strategist reflects on COVID-19 while typing

Thoughts from the W Source Virtual Panel on marketing in a time of crisis I recently spoke about content strategy and marketing in this current time of COVID-19 as part of a virtual panel alongside several other female business owners from around the country. Hosted by the W Source, a nationwide network of women business […]

How to write a holiday gift guide that boosts sales


The holiday season will soon be upon us and you know what that means – shopping! Endless amounts of shopping. And if you’re a retailer, the holidays equal late hours and little sleep (also known as stress). On top of all the sales, there’s also the marketing to consider. Learning how to write a holiday […]