Tag Archives: Content Marketing

Reflections of a Content Strategist on COVID-19

A content strategist reflects on COVID-19 while typing

Thoughts from the W Source Virtual Panel on Marketing in a Time of Crisis I recently spoke about content strategy and marketing in this current time of COVID-19 as part of a virtual panel alongside several other female business owners from around the country. Hosted by the W Source, a nationwide network of women business […]

Content Marketing During The Coronavirus Crisis

Executive navigating the coronavirus crisis

7 Steps to Refine your Content Marketing in the Face of a Public Health Crisis Don’t shy away from content marketing during a public health crisis like the Coronavirus. Chances are the heart of your content is still valuable, but it may need to be presented in slightly different terms or with a more sensitive approach. Your […]

How to Write a Holiday Gift Guide that Boosts Sales

how-to-write-a-holiday-gift-guide

The holiday season will soon be upon us and you know what that means – shopping! Endless amounts of shopping. And if you’re a retailer, the holidays equal late hours and little sleep (also known as stress). On top of all the sales, there’s also the marketing to consider. Learning how to write a holiday […]

Blogging Matters: What Type of Content Should I Use on My Blog?

You’ve likely heard the phrase “content is king,” but what does it mean exactly? Simply put, content is the central determiner of how successful your organization’s online presence is. In world politics, a weak monarch is the equivalent of a weak state—the same goes for your blog (and website—but we’ll tackle that in a later […]