Tag Archives: Content Marketing

Your content marketing secret weapon: Employee influencer content

Surprised woman looking at camera thinking about employee-generated content

You’ve heard of influencers and user-generated content, but what about employee-generated content? B2B companies are increasingly finding value in sharing content through employee influencers.  Around 52% of HR and communications teams already use employee-generated content, and the reasons are simple. Compared to branded social media channels, employees have 10 times more followers and receive 8 […]

Harness the power of competitor content analysis to refine your content marketing

If you’ve been wondering how your competitors are consistently churning out engaging content that drives traffic and conversions, then keep reading. We’ll touch on competitor research and competitor content analysis to help you learn how to compete with the content leaders in your industry. Competitor research is a powerful tool that helps you understand what […]

Top content marketing tools for 2023: Elevate your content program

Content marketing has become a major component of companies’ digital marketing strategies that allows businesses to connect with their audience, generate leads, and drive sales. The Content Marketing Institute found that 73% of B2B marketers and 70% of B2C marketers integrate content marketing into their overall marketing strategy. It comes as no surprise then that […]

Choosing the right type of white paper for your company: 7 White paper examples and ideas

Two business people reviewing white paper examples

Are you looking for ways to elevate your content marketing game and showcase your organization’s expertise? Writing a white paper can help you achieve that. White papers are an excellent tool for providing valuable insights to your audience and positioning your company as an industry thought leader. There are various different types of white papers […]

Building a case study strategy: 8 ways to use case studies to drive more B2B sales

A group of businesspeople stand looking at a tablet smiling about case study writing

We all know that case studies are valuable resources for driving B2B sales. Through case study writing, businesses can provide concrete evidence of how their product or service has benefited other companies. They can also be a powerful tool to boost your sales. But are you utilizing them to their full potential? There are countless […]

Maximizing your investment: 7 ideas for repurposing content

Repurposing Content

When it comes to our business’ published content, we all have our favorite pieces. But are your older articles still getting the traction they once did? Whether the answer is yes or no, repurposing content is a great way to make the most of your content marketing efforts. Why you should be repurposing content The […]

Creating content for your business might be easier than you think

Tips for uncovering content ideas & repurposing existing content Deciding to create content for your business is one thing, but coming up with content ideas can be pretty overwhelming. Thankfully, you likely already have a lot of great materials that can be repurposed to create fresh and compelling content — you just have to know […]

7 of the scariest content marketing stats for small business owners

text overlay that says scary content marketing stats

If you’re a small business owner, chances are content marketing is one of your top priorities. After all, content is an important part of any digital marketing strategy. But with so much content being published every day, standing out from the crowd is a tall order. And if you’re not careful, your content marketing efforts […]

Reflections of a content strategist on COVID-19

A content strategist reflects on COVID-19 while typing

Thoughts from the W Source Virtual Panel on marketing in a time of crisis I recently spoke about content strategy and marketing in this current time of COVID-19 as part of a virtual panel alongside several other female business owners from around the country. Hosted by the W Source, a nationwide network of women business […]

Content marketing during the coronavirus crisis

Executive navigating the coronavirus crisis

7 steps to refine your content marketing in the face of a public health crisis Don’t shy away from content marketing during a public health crisis like the Coronavirus. Chances are the heart of your content is still valuable, but it may need to be presented in slightly different terms or with a more sensitive approach. Your […]