Tag Archives: white papers

Content Marketing, Content Writing, Uncategorized, White Papers

Choosing the right type of white paper for your company: 7 White paper examples and ideas

Posted on by Cliff Oki-Doki
Two business people reviewing white paper examples
10
May

Are you looking for ways to elevate your content marketing game and showcase your organization’s expertise? Writing a white paper can help you achieve that. White papers are an excellent tool for providing valuable insights to your audience and positioning your company as an industry thought leader. There are various different types of white papers […]

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All, Content Marketing, Content Writing

Content marketing during the coronavirus crisis

Posted on by Katrina Oko-Odoi
Executive navigating the coronavirus crisis
30
Mar

7 steps to refine your content marketing in the face of a public health crisis Don’t shy away from content marketing during a public health crisis like the Coronavirus. Chances are the heart of your content is still valuable, but it may need to be presented in slightly different terms or with a more sensitive approach. Your […]

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All, Content Marketing, Content Writing

Want a white paper format that sells? Use this guide

Posted on by Katrina Oko-Odoi
Business people in the background shaking hands with white paper format in the foreground
25
Oct

Believe it or not, the right white paper format can influence your business’s bottom line. You might have an established client base, but it’s important to keep growing. The secret to growth? Valuable, high-quality content.You can’t push out just any content. You need content that gives value to prospects while boosting your authority. While blogs […]

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