Top content marketing tools for 2023: Elevate your content program

Content marketing has become a major component of companies’ digital marketing strategies that allows businesses to connect with their audience, generate leads, and drive sales. The Content Marketing Institute found that 73% of B2B marketers and 70% of B2C marketers integrate content marketing into their overall marketing strategy. It comes as no surprise then that the number of content marketing tools available also continues to rise.

As we navigate the ever-evolving world of content marketing, it’s essential to have the right content marketing tools at our disposal. Whether you’re crafting engaging blog posts, analyzing your content performance, or managing your editorial calendar, a solid toolkit can make a big difference. 

Let’s look at the top content marketing tools for 2023 and how your team can make best use of them.

HubSpot: Your all-in-one marketing solution

HubSpot is one of the most popular content marketing tools available in the market. An all-encompassing inbound marketing platform, it offers everything from content creation and SEO optimization to lead generation and analytics. With its user-friendly interface and comprehensive features, HubSpot is a valuable tool for larger content marketing teams.

The platform’s all-in-one approach allows businesses to manage all their content marketing needs using their product. For example, you can use HubSpot’s blog editor to optimize blog posts after you write them, ensuring you’re using the most effective spread of keywords for on-page optimization. You can also use HubSpot’s analytics capabilities to track blog post performance, helping you fine-tune your content strategy.

Trello: Streamline your editorial workflow

Imagine you’re a content manager working with a team of content creators. To deliver your services most effectively and consistently, you need to be able to track the work and ensure everyone’s on the same page. Trello allows you to set up a board for your content marketing team. Using the board, you can customize columns for different stages of content production, like “Ideation,” “In Progress,” and “Published,” to keep everyone on track and aligned.

The popular project management tool also makes organizing your editorial calendar a breeze. With its card-based system, you can create a visual representation of your content pipeline, making it easy to track progress and collaborate with your team. 

Ahrefs: Master the SEO game

Content creation is at an all time high — meaning it’s easy to get lost in the sea of content available online. With Ahrefs content marketing software, you can cut through the noise and reach your target audience more easily. Ahrefs is a powerful SEO tool that helps you optimize your content for search engines. 

With features like keyword research, backlink analysis, and content gap analysis, Ahrefs is a must-have for any marketer looking to improve their organic search performance. If you want to drive more traffic to your website, use Ahrefs keyword explorer to identify high-performing keywords in your niche and incorporate them into your content strategy, helping drive more traffic to your site over time.

Grammarly: Polish your content to perfection

Grammarly is a powerful editing tool with real-time grammar, spelling, and punctuation checks, as well as suggestions for style and tone improvements. The app helps ensure your content is error-free and easy to read. It’s also easy to use. Install Grammarly’s browser extension to automatically check your writing as you draft blog posts or social media updates, ensuring your content is professional and free of grammatical errors. 

The Grammarly app detects errors and makes suggestions to improve grammar. As we’ve mentioned before, poor grammar is one of the 10 blogging errors to avoid in your blog articles, so it’s worth taking the extra step to prevent inaccuracies.

ChatGPT: Explore the power of regenerative AI

It’s impossible to talk about content marketing tools today without mentioning ChatGPT. With around 100 million users and over 13 million unique visitors per month, ChatGPT is fast becoming a helpful writing assistant for content marketers — emphasis on the word “assistant.” ChatGPT is a natural language processing tool driven by artificial intelligence that you can hold human-like conversations with and get answers to queries and prompts. The language model can assist with tasks like idea generation, outlining, email writing, tone enhancement, rephrasing copy, and condensing or summarizing text.

As a content marketing tool, ChatGPT has so far proven to be a powerful assistant to content writers. Like any tool powered by AI, it should be used with caution — especially given potential challenges related to copyright infringement and plagiarism, in addition to the possibility of being penalized by Google for use of AI-generated content on your website.

For these reasons — not to mention the overly repetitive, formulaic text that it generates (not that engaging of a read) — we find the best use of ChatGPT is for outlining, brainstorming, and topic/idea generation. As a content manager, you can give ChatGPT a prompt requesting it to provide 10 blog topic ideas related to B2B product management, or you can ask it to suggest an outline for an educational video on web design best practices. From there, use your own expertise and knowledge to develop a piece of original content that shares your unique insights.

BuzzSumo: Uncover winning content ideas

It’s important for any brand to stay up-to-date with the trending conversations in your industry. BuzzSumo’s content marketing software is a content discovery and analysis tool that helps you find trending topics and identify high-performing content in your industry. You can also use it to track mentions of your brand online and any backlinks to your site.

With features like content alerts and competitor analysis, BuzzSumo is a great addition to your content marketing arsenal. Use BuzzSumo to research popular content in your niche, then create your own unique, engaging content on similar topics to attract your target audience. 

Canva: Design eye-catching visuals

When it comes to graphics, Canva is the go-to tool for designers and content creators because it’s so easy to use and affordable. In a matter of minutes, you can create stunning visuals for your content marketing campaigns. With Canva’s new AI tool, you can even create original images using text prompts. Canva’s vast library of templates and customizable elements makes it easy to produce professional-looking designs without any design experience. Content creators can use Canva to create attention-grabbing social media images, infographics, slideshows, reels, ads, social media banners, or blog post banners that complement written content and boost engagement.

CoSchedule: Simplify your content marketing calendar

CoSchedule is a content marketing calendar and project management tool that helps you plan, create, and publish your content with ease. As a content manager, you can use CoSchedule’s calendar view to schedule and manage your blog articles, social media posts, and email campaigns, ensuring a consistent flow of content across your channels and contributing to a cohesive marketing strategy. Coordinate with team members, approve drafts, and more all in the app.

Adding content marketing software to your tech stack

There’s no denying that the content marketing landscape is competitive — we’ve got plenty of content marketing stats that prove it. As your business competes for brand recognition, leads, and revenue, staying ahead of the competition and in touch with your audience is incredibly critical. 

To succeed, you need a combination of strategy, high-quality content, and the right content marketing tools. If you’re looking for a trusted research- and strategy-driven content partner that can act as an extension of your team, ContentWorm is here to help. Let’s talk.