Case Studies
Harnessing the power of Case Studies for increased sales
From the horse’s mouth – there’s no better place to get your information.
In our connected world, customers aren’t just buying any product they happen upon. More and more, people are using all the tools and resources at their disposal to ensure they are purchasing the best product they can find.
This involves
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Reading testimonials and reviews from others who have tried the product
to determine their experiences with it and if it’s worth their time - Verifying whether those reviews are real or the results of bots
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Researching whether the product is worth their time and money –
or if they can find something better, elsewhere.
And why shouldn’t they?
Case Studies: The Benefits
The Benefits
Real-Life Evidence
When done right, case studies offer proof of your product or service’s success. Making this information easily available to potential customers is, therefore, crucial.
Regarding B2B companies, although events help generate the most leads, case studies help convert and accelerate the most leads (Marketing Charts, 2018)
Peer-to-Peer Influence
How well you convince someone to buy into what you have to offer can make or break or entire operation. Case studies make that job a whole lot easier. Better still, they are from the voice of the customer – not you.
Before the first meeting with a representative, most B2B buyers are already 57% of the way through the buying process. (Accenture, 2018)
Establishing and Maintaining Trustworthiness
An effective case study can make the difference between a dead-end lead and a loyal customer.
Millennials find user-generated content, such as the customer opinions and experiences in case studies, to be 50% more trustworthy than native advertising.
Gain Insight
Case study writing typically involves asking several of your customers to participate. In doing so, you will naturally uncover those who are willing to vouch for you. Having such customers says a lot about the quality of your product or service.
Providing Value
There’s no doubt that adding case studies to your content marketing strategy is a good idea.
INSIGHT
Here’s what you get when you
choose our case study writing service:
We compile research conducted through a rigorous process; analyze the data, connect all the dots and develop a structure for the case study.
RELEVANT, ENGAGING CONTENT
We tell your story in an attention-grabbing, immersive, and convincing way that will have your customers thinking, “Hey, that’s exactly what I need too!”
We put it all together to present and review with you, and provide one round of follow-up revisions to ensure that the case study is solid.
Case Studies: showing the human behind the brand
Our case study writing creates narratives, not formulas, which focus on the real people behind your success while establishing a connection with the reader. We believe that at the end of the day, it is that connection that leads to success.
Need help creating lasting ties with your customers? We can help. Contact us today for a case study sure to build brand loyalty.