Legal Copywriting
Expert Copywriting for the Legal Field
Engage and Convert More Clients Online
Elevate Your Firm with Expert Legal Copywriting
The legal market has changed drastically over the past decade, and there’s no turning back. Clients are demanding more and turning to lower-cost alternatives, making the competition fierce. Your firm needs to stand out more than ever.
Enter ContentWorm — your boutique solution for exceptional, SEO-friendly legal copywriting written by legal experts that enhances your visibility and drives client acquisition.
Get Your Law Firm Seen Online
Law firms face unique challenges. The pressure to land new clients and advance your reputation, combined with limited time and staff, makes it challenging to keep up. Turning to AI may seem like a simple solution, but the repercussions of AI inaccuracies can be severe.
At ContentWorm, we solve your marketing struggles with research-backed, lawyer-vetted SEO content that improves brand awareness and reputation to make your firm more visible online.
Our law firm copywriting services are designed specifically for the legal market, with keen attention to addressing the questions and concerns of your prospective clients — helping build credibility and trust so you can secure more clients for the long term.
The Case Against AI Legal Content Writing
Relying on AI for legal copywriting can be risky. There’s no denying that generative AI can be useful for some tasks, but it’s not equipped to understand the complexities of legal language or the specific needs of your clients, let alone deliver reliably accurate information. Leaning on AI to write your marketing content can lead to publishing inaccurate or misleading information, potentially resulting in damaged reputations or even malpractice issues.
As a law firm, your clients trust you to provide expert, reliable guidance — and AI-generated content can’t guarantee that level of accuracy. To avoid these pitfalls, working with skilled human copywriters just makes sense.
WHY US?
Why Choose ContentWorm for Legal Copywriting?
We’re a professional legal copywriting service led by a seasoned lawyer, committed to delivering accurate, original legal marketing content that meets your standards. Our Phoenix-based team of legal content writers consistently delivers thoughtful, unique content on even the most technical, specialized topics.
We’re a professional legal copywriting service led by a seasoned lawyer, committed to delivering accurate, original legal marketing content that meets your standards. Our Phoenix-based team of legal content writers consistently delivers thoughtful, unique content on even the most technical, specialized topics.
- Lawyer Vetted
An experienced former attorney with two decades of practice in California oversees every project for legal accuracy. We have personally trained all of our legal copywriters to maintain the highest standards in accuracy and quality across all content types. - Research-Backed Content
We dive deep into research, providing content that’s not only compelling but also backed by solid data and insights from credible sources. - SEO Optimization
We know the ins and outs of SEO for law firms, helping you rank higher and attract the right clients. Our white hat on-page SEO tactics follow current standards in the industry. - Industry Expertise
Our U.S.-based writers are native English speakers with advanced degrees and extensive experience writing for the legal field, ensuring your content is technically accurate while remaining accessible to a broad audience. - Customized Solutions
Every law firm is unique. We tailor our services to meet your firm’s specific needs and goals, whether that’s powering your inbound marketing or enhancing your sales funnel with hard-hitting content. - Timely Delivery
We respect your deadlines and ensure timely delivery without compromising on quality. If you’re under pressure with a tight timeline, trust us to get the work done quickly.
Meet Our Legal Copywriting Leader
Jennifer Anderson is a former attorney and seasoned legal copywriter,ghostwriter, and author coach with over 10 years of experience in content marketing. Prior to transitioning to a writing career, she spent nearly two decades as a California-licensed attorney, with experience working at a large firm, a boutique litigation firm, as well as running her own small law firm.
Jennifer was initially lured away from the law when she accepted a position as Marketing Director for one of the nation’s largest and most storied craft breweries. In that position, she learned the powers of branding and strong content messaging, which led to her full-time career as a writer. Consequently, Jennifer brings both legal acumen and a marketing mindset to her work. She has written extensively for law firms and legal services companies on issues including cyber-security, ethics, law firm marketing, technology in the law, and cutting-edge legal issues.
what we offer
Comprehensive Legal Copywriting Services
We offer a full suite of legal copywriting services designed to boost your firm’s visibility and credibility. Our services include:
Website Copy
We use on-page SEO best practices to ensure clients looking for your legal expertise find you. Persuasive, on-brand website copy helps convert visitors into clients.
Long-Form Thought Leadership Articles
Build authority with long-form blog and thought leadership articles that demonstrate your unique insights and experience. Whether published on your website, in industry publications, or on partner sites, articles establish your firm as a trustworthy expert.
Case Studies
Showcase your client successes in a dynamic, compelling case study with multi-media assets to help paint the story effectively. Through client interviews, we build a story that highlights the true impact of your services.
White Papers
We conduct the research to develop in-depth white papers on specific legal topics or scenarios that educate readers and help establish your authority in the legal field.
Reports & Surveys
Harness the power of data with expertly crafted reports and surveys. Drawing from survey data or industry data, our team dives deep into the insights, presenting findings in a compelling narrative that helps drive decisions and showcase your thought leadership.
eBooks
Explore topics of relevance to your target clientele in an engaging, easily digestible format—whether it’s protecting intellectual property or family office succession planning. Our eBooks are meticulously researched and tailored to your firm’s voice and branding.
OUR WORK
See Some Of Our Work
GET STARTED
Ready to Enhance Your Law Firm’s
Online Presence?
Don’t let the challenges of content creation and distribution hold your law firm back. With ContentWorm’s expert legal copywriting services, you can focus on what you do best—practicing law. Let us handle the rest.
SPECIAL OFFER
Let Us Audit Your Content
Are you losing leads because of your website? Unlock your website’s full potential with our Content Audit, designed specifically for law firms. For a limited time, we’re offering a comprehensive evaluation of your existing website content to identify key areas for improvement in light of current SEO trends including the influence of AI on search. Our expert team will analyze your on-page content and SEO practices and deliver a report with actionable insights to improve your online presence.
With Our Content Audit,
You Can:
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Boost SEO: Improve your search engine rankings with targeted content strategies.
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Enhance Engagement: Attract and retain more visitors with optimized, compelling content that keeps prospects on the page and compels them to act.
- Drive Organic Traffic: Increase your website’s visibility and attract the right audience so you can close more qualified leads.