Content Strategy

Mapping out your path to success

“A vision without a strategy remains an illusion.”

– Lee Bolman

Whether you’re a new business or have been in the game for a while, keeping your loyal customers and attracting new ones is always one of your major goals. Easier said than done, right? 

You’ve probably heard of content marketing: the marketing tactic that helps you entice, engage, and please potential and current customers by providing value to your website visitors through quality content.  But how do you plan to produce said content? What is your plan to get there? This is where content strategy comes in. 

Instead of producing content willy-nilly, we analyze and provide feedback on your content marketing and strategy to boost your results. ContentWorm works with our clients to build an actionable strategy for your content.

Content Strategy

The Facts

  • 59% and 62% of the most successful B2C and B2B marketers respectively have a strategy in place, according to the Content Marketing Institute
  • As of 2018, there was a 56% increase in spending on content creation, so priority lies in knowing how and where to spend that money effectively
  • Consistency is key: commitment to creating high-quality content pays off.

Supporting Your Goals

Everything you do in your business is intended to achieve your business’s larger goals. That’s why, at ContentWorm, we place particular emphasis on getting to know what you’re all about. 

  • What’s your vision? 
  • What are your goals – both short and long term? 
  • How do you want people to feel when they visit your website? 
  • Who is your target audience?

All this and more is part of our process in ensuring that the content strategy created is unique to your goals, as well as your customers’ needs.

OUR OFFER

Premium Content Strategy

To ensure you get the best content strategy, we adapt our service to suit your needs. However, a typical premium package for content strategy service looks a little something like this.

Discover

  • A one-hour initial “get to know you” session
  • Content audit
  • Social media audit and strategy

Analyze

  • SEO analysis
  • Market research
  • Competitor analysis

Deliver

  • Strategy report*
  • Big-picture 6-month content calendar**
  • Strategy proposal presentation with dialogue and feedback
  • Adjustments to strategy as needed based on your feedback

*includes competitor profiles, main content pillars, and identification of competitors’ content strategies.

**includes timing/frequency of posts, blog topics based on long-tail keywords, content ideas, call to action suggestions, and seasonal topic ideas.

 

Leave it all to us or be as involved as you like – it’s up to you. Either way, the deliverable is a unique, actionable content strategy you can easily implement and roll with once we’re done. 


Let us help you engage customers, convert leads, and achieve your goals with ContentWorm’s content strategy service. Contact us today!