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Author Archives: Katrina Oko-Odoi

All, Case Studies, Case Study Writing

Writing case studies in B2B that people actually want to read

Posted on 09/27/201705/02/2023 by Katrina Oko-Odoi
27
Sep

When it comes to sales, it doesn’t get much better than a really powerful success story. But how do you translate that into conversions? A case study could be the answer—if it’s done right. You may already know that B2B case studies are useful marketing tools utilized by many companies. As real-life evidence of how […]

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