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Blogging for Business: Weather the Storm & Lay a Solid Marketing Foundation

Businessman on smart phone reading about blogging for business

Blogging for business during the COVID-19 crisis? It may sound counterintuitive, but it’s actually a smart idea. We’ve been talking a lot about content marketing during the Coronavirus and how to market in the midst of a crisis lately. And while certain businesses in some areas of the U.S. are starting to open back up, […]

Why Should I Start a Business Blog?

woman standing outside her business wondering if she should start a business blog

Deciding to start a business blog may initially seem like a lot of work—all those hours coming up with topics, writing articles, and finding images—for very little payoff (will it even lead to sales?). So is it really worth it? The short answer: YES, absolutely! Before we get started talking about the numerous benefits of […]

Reflections of a Content Strategist on COVID-19

A content strategist reflects on COVID-19 while typing

Thoughts from the W Source Virtual Panel on Marketing in a Time of Crisis I recently spoke about content strategy and marketing in this current time of COVID-19 as part of a virtual panel alongside several other female business owners from around the country. Hosted by the W Source, a nationwide network of women business […]

Content Marketing During The Coronavirus Crisis

Executive navigating the coronavirus crisis

7 Steps to Refine your Content Marketing in the Face of a Public Health Crisis Don’t shy away from content marketing during a public health crisis like the Coronavirus. Chances are the heart of your content is still valuable, but it may need to be presented in slightly different terms or with a more sensitive approach. Your […]

Want a White Paper Format That Sells? Use This Guide

Business people in the background shaking hands with white paper format in the foreground

Believe it or not, the right white paper format can influence your business’s bottom line. You might have an established client base, but it’s important to keep growing. The secret to growth? Valuable, high-quality content.   You can’t push out just any content. You need content that gives value to prospects while boosting your authority. […]

How to Write a Holiday Gift Guide that Boosts Sales

how-to-write-a-holiday-gift-guide

The holiday season will soon be upon us and you know what that means – shopping! Endless amounts of shopping. And if you’re a retailer, the holidays equal late hours and little sleep (also known as stress). On top of all the sales, there’s also the marketing to consider. Learning how to write a holiday […]

Blogging Matters: What Type of Content Should I Use on My Blog?

You’ve likely heard the phrase “content is king,” but what does it mean exactly? Simply put, content is the central determiner of how successful your organization’s online presence is. In world politics, a weak monarch is the equivalent of a weak state—the same goes for your blog (and website—but we’ll tackle that in a later […]

Insourcing vs. Outsourcing Content Writing: Which is Right for My Business?

“Should we keep our content writing in-house?” Many small to midsize businesses struggle with this question: whether to have internal staff write your content or outsource the job to a professional copywriter or company. You like to write, you know your business best, and outsourcing content sounds costly, so why mess with your current content […]

Writing B2B Case Studies That People Actually Want to Read

When it comes to sales, it doesn’t get much better than a really powerful success story. But how do you translate that into conversions? A case study could be the answer—if it’s done right. You may already know that B2B case studies are useful marketing tools utilized by many companies. As real-life evidence of how […]