Category Archives: Case Studies

Building a case study strategy: 8 ways to use case studies to drive more B2B sales

A group of businesspeople stand looking at a tablet smiling about case study writing

We all know that case studies are valuable resources for driving B2B sales. Through case study writing, businesses can provide concrete evidence of how their product or service has benefited other companies. They can also be a powerful tool to boost your sales. But are you utilizing them to their full potential? There are countless […]

Writing case studies in B2B that people actually want to read

When it comes to sales, it doesn’t get much better than a really powerful success story. But how do you translate that into conversions? A case study could be the answer—if it’s done right. You may already know that B2B case studies are useful marketing tools utilized by many companies. As real-life evidence of how […]