Why are attention-grabbing blog headlines so critical to a blog article’s success?
Because catching readers’ attention online today is harder than ever. The sheer volume of content being released on a daily basis continues to grow: Over 5 million new blog articles are posted everyday. Readers are literally being flooded with information.
With so much content out there, it can be extremely difficult to reel in visitors to your business blog.
And it’s even harder to keep them from clicking away within a matter of seconds! It’s estimated that the average visitor leaves a website within as little as 10-20 seconds.
So, how can we get visitors to actually read the content that we’ve been laboring so hard over?
Here’s a hint: This is how web visitors actually read our materials—in an F-shaped pattern from top to bottom:
As the top line of that F, the headline is the primary determining factor for whether or not a reader will engage with our article.
In short, we want to work against the statistic that 80% of visitors only read the headline before navigating away.
Here are 6 types of attention-grabbing blog headlines reel in your reader right off the bat:
1. Include numbers
Remember the 8 Degrees of Kevin Bacon or the Rule of Threes? For some reason, people love seeing numbers, especially odd numbers, in titles.
Whether it be the Seven Habits of Successful People or 1,000 Places to See Before You Die, newspapers, books, magazines, and especially online sources have capitalized on this trend.
2. Use fancy adjectives
For the same reason that people read poetry or listen to rap, readers are drawn to blog articles that use catchy adjectives.
When writing an article intended to help readers accomplish something more easily, draw them in with relaxing adjectives like “stress-free” or “effortless”: “5 Tips for Filing Your Taxes Stress-Free.” Or make it clear that you’re offering some noteworthy information with powerful adjectives like “groundbreaking,” “revolutionary,” or “surprising. ” For example: “A Groundbreaking New Approach to Personal Investing.”
Adjectives are a great way to set a specific mood.
3. Include a rationale
Justifying the importance of your blog article in the headline helps convince readers that reading it is worth their time.
What is the purpose of your article? How will it help or inform your reader? To answer these questions for your reader, use words that indicate your article’s value:
- Words like “reasons,” “strategies,” or “principles” suggest that your reader will receive an original perspective on an important issue.
- Words like “tips,” “tricks,” or “secrets” indicate that your reader will learn something new and potentially time saving.
4. Be original and specific
Online readers search for articles or advice on some very obscure topics, which is great! It means that someone will likely be searching for information on the exact topic that you’re writing about.
To attract those niche readers, make sure to include the specific topic in your title.
Say you’re publishing an article about how to put together a particular witch costume for Halloween, like Kiki from Kiki’s Delivery Service: you should include her name and the DIY nature of your project in the title. For example, the LittleBig parenting blog offers: “Thrifty Holidays: DIY Kiki’s Delivery Service Costume” rather than a more generic “Witch Costume.”
An even better version would be: “5 Steps to Create an Original DIY Kiki Costume” (see what I did there?! Numbers + adjectives + originality)! By differentiating the post with the specific keyword “Kiki,” the author will receive both visitors who are interested in general costumes and those who are particularly interested in Kiki costumes.
5. Answer a question
Remember in school when you learned the five Ws of information gathering and problem solving? The 5 Ws include: Who, What, Where, When, and Why—with the extra How thrown in.
Many successful blog articles use these words in headlines to demonstrate that they will be answering key questions and providing information on important processes. By incorporating them, you acknowledge readers’ potential questions and indicate that you will be answering them.
For popular examples of this practice, just think of How to Lose a Guy in Ten Days or What to Expect When You’re Expecting.
6. Combine tips 1–5
What’s even better than applying one of these tips in your blog headline? Incorporating two or more of them at once to develop an even better title.
Say you’re writing an article on your favorite vacation spots. Instead of using the generic title, “My Favorite Vacation Spots,” you could:
- Add a number: “My 7 Favorite Vacation Spots”
- Add an adjective: “My 7 Favorite Stress-Free Vacation Spots”
- Offer rationale: “7 Reasons You Should Take a Vacation”
- Add originality: “7 Stress-Free Vacations for Under $50/day”
- Lastly, bring in the 5 Ws: “Why You Are Paying Too Much for Your Vacation”
While applying every single one of these tips in a single blog headline can easily become too cumbersome, using a longer headline is always advisable over a one-word or incredibly brief title.
By opting for a more specific and slightly longer headline, you’ll drive more traffic and engagement to your article.